Its main objective was to publicize the brand's new poster child in its summer campaign, the comedian and influencer Tirullipa. The creative motto for developing the campaign script came from the information obtained through social networks, where we receive weekly reports from people who did not like açaí and when tasting Açaí da Barra, they started to like it. Thus was born the King of Debauchery, the legend that appears every summer and makes even those who don't like açaí like it.

In a second moment of the campaign, we launched the promotional aspect, where for every BRL 25.00 in purchases at any unit of the franchise, the customer won an exclusive glass, in addition, of course, to internal signage and strong work on social networks.